About Us

Family Serving Families

We at Beard’s Funeral Chapel are committed to serving the family at their time of need. We want Beard’s to be as comfortable and pleasant as possible. That is what we think is lacking in today’s “plain old traditional service.” We are dedicated to the philosophy of “family serving families.”

Much thought went into choosing our location. We wanted an area that was convenient, and away from congestion and busy intersections. Beard’s Funeral Chapel has a spacious chapel which will seat 190, and a family room that will seat 50. Most of the family parking can be in the heated garage, out of inclement weather.

Beard’s Funeral Chapel opened in June 1997, and is locally owned and operated. We are a full-service funeral home with full traditional services, as well as cremation services ranging from direct cremation, through memorial services, and rental casket service. Our crematorium is on site at our facility, where your loved one will be cared for respectfully by our kind and trustworthy staff.


AFDA logo

Northwest Arkansas
Funeral Directors Association

Funeral Service Oath by which We Abide

“I do solemnly state; by that which I hold most sacred:

  • That I shall be loyal to the Funeral Service Profession, and just and generous to its members;
  • That I shall lead my life and practice my art in uprightness and honor;
  • That I shall not let the constant relationship and familiarity with death give me cause to yield to carelessness, or to violate my obligation to society or to the dignity of my profession;
  • That I shall abstain from every voluntary act of misconduct and corruption
  • That I shall not divulge professional confidences;
  • And that I shall be faithful to those who have placed their trust in me.

While I continue to keep this oath unviolated, may it be granted to me to enjoy honor, in my life and in my profession, and may I be respected for all time.”

Our Team

John Beard

John Beard

2012 Arkansas Funeral Director of the Year

John is a lifetime resident of Fayetteville, Arkansas, and has been married to the former Judy Collins of Elkins, AR since April, 1967. They have one son – John Marcus Beard of Gettysburg, PA.

John has been licensed by the Arkansas Board of Funeral Directors since 1977. He served in funeral industry for over 40 years in the Fayetteville, Arkansas area before establishing Beard’s Chapel in 1997.

Shannon Patton

Shannon Patton

As a former Nursing Home Administrator and Registered Nurse, and managing funeral director of Beard’s, Shannon is able to put those experiences to use in his work with families feeling the loss of a loved one.

Shannon always put the needs and desires of the families he serves first. He recognizes the difficulties families are faced with when dealing with a loss, and sees his role as a compassionate friend and advisor. Putting families first is a way of life for Shannon. He ensures that the firm maintains its strong tradition of service, while remaining current with new changes and developments in the industry.

Shannon is the father of Seth and Finn.

Larry D. Self

Larry D. Self

As one of Beard’s Chapel’s senior funeral directors, Larry Self focuses his energies on making every service a very personal tribute. His compassion, along with his ability to listen and capture the true character of the deceased through a personalized funeral service has set many families on the path to healing.

Larry is a graduate of Dallas Institute of Mortuary Science with over 47 years of experience. He has two sons, Larry Jr., and Christopher.

Tommy Holland

Tommy Holland

Tommy feels a sense of pride in the experience and commitment of Beard’s professional staff. The firm’s long tradition of service – of going the extra mile for families in need – is what makes Beard’s Chapel special.

Tommy was born in Fayetteville, and a 50 year resident. He owned and operated nursing homes in NW Arkansas for 30 years, and served as police & fire commissioner for the city of Springdale for 17 years.

Today, Tommy has retired from daily duties, but is available for assistance, advice, and special projects.

He has one child, Emily, who has been a public school teacher in Springdale for 17 years.

Kent Villines

Kent Villines

Keeping an open mind to the special requests of families in need is a priority of Kent Villines. As a funeral director, Kent understands that being flexible while guiding clients through the funeral planning process allows the family to create a unique service that will help them cope with the death of a loved one.

Kent has been a part of the Beard’s team since 2002. He has two children, Hannah and Nick.

H.D. Osborne

H.D. Osborne

H.D. was born and raised in Fayetteville, Arkansas, and has served as a part-time Funeral Assistant since 1999. He is a Veteran of United States Military with the 142nd F.A. Group HQ, and a lifetime resident of Northwest Arkansas.

H.D. was married to Patsy Lairamore until her passing in 2013. They had two children and two grandchildren. His hobbies are hunting and fishing.